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Privacy Policy

This Privacy Policy explains how LMA Leadership Coaching and Development Ltd (Company number 16941976) trading as Lead Your Life Forward (we, us, our), collects, uses and protects your personal data when you visit our Website, register for or attend a masterclass, or purchase and receive our programmes and services. We are the controller responsible for your personal data.

We are committed to protecting your privacy and to handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy together with our Cookie Policy.

1.0 WHO WE ARE AND HOW TO CONTACT US

The controller of your personal data is LMA Leadership Coaching and Development Ltd, a company registered in England and Wales (Company No. 16941976) whose registered office is at 22 Wadeville Avenue, Romford, England, RM6 6HA.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at lorraine@lorraineairey.co.uk. We have not appointed a data protection officer, as we are not required to do so.

2.0 WHAT THIS POLICY APPLIES TO

This Privacy Policy applies to personal data we collect through the Website, through our masterclass and event registrations, when you purchase or take part in our programmes and services (including one-to-one advisory sessions, group programmes and any digital content or downloadable products we may offer from time to time), and when you otherwise correspond with us.

3.0 PERSONAL DATA WE COLLECT

3.1 INFORMATION YOU GIVE US

We collect personal data that you provide when you interact with us, including when you register for a masterclass, purchase a programme, book a session, complete an intake form, or correspond with us. This may include:

  • your name, email address and contact telephone number;

  • booking and scheduling details, and information you provide in response to pre-session questions or intake forms;

  • the content of session notes, written summaries and correspondence relating to your engagement with us; and

  • payment-related information (note that card payments are processed by our payment providers and we do not store full card details).

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3.2 INFORMATION WE COLLECT AUTOMATICALLY 

When you use the Website, we may automatically collect certain technical data, including your IP address, device and browser type, and information about how you use the Website. We collect some of this data using cookies and similar technologies, as described in our Cookie Policy.

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3.3 SPECIAL CATEGORY DATA

Because of the nature of our work, you may choose to disclose special category data during your engagement with us. This may include information about your health, racial or ethnic origin, religious beliefs, trade union membership or sexual orientation, where you share it as part of the services.

We do not require you to provide this information, and you should only share what you are comfortable sharing. Where we process special category data, we rely on your explicit consent under Article 9(2)(a) of the UK GDPR, which we obtain through a consent mechanism at checkout or before your programme begins. You may withdraw your consent at any time by contacting us, although this will not affect the lawfulness of processing carried out before withdrawal, and it may affect our ability to deliver the service.

4.0 HOW WE COLLECT YOUR DATA

We collect personal data directly from you when you register, purchase, book, complete forms or correspond with us. We also collect certain data automatically through your use of the Website, and we may receive limited data from the third-party tools we use to run our business, such as our checkout, scheduling and video conferencing providers.

5.0 HOW WE USE YOUR DATA AND OUR LAWFUL BASES

We use your personal data for the following purposes, relying on the lawful bases set out below:

  • to provide our programmes and services, deliver sessions, manage bookings and respond to your enquiries, on the basis of performing our contract with you or taking steps at your request before entering into a contract;

  • to process payments and maintain financial and business records, on the basis of performing our contract and complying with our legal obligations;

  • to send you service-related communications, reminders and follow-ups, on the basis of performing our contract or our legitimate interests in administering your engagement;

  • to send you marketing communications about our programmes and events, where you have consented or where we have a legitimate interest and applicable law permits;

  • to operate, maintain and improve the Website and understand how it is used, on the basis of our legitimate interests, subject to your cookie preferences; and

  • where you disclose special category data, to deliver the advisory and coaching services, on the basis of your explicit consent.

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and interests, and you may object to such processing as described below.

6.0 SHARING YOUR DATA

We do not sell your personal data. We share it only with trusted third parties who help us operate our business, and only to the extent necessary. These include the following categories of recipient and named providers:

  • payment and checkout providers, being Thrivecart (checkout) and Paypal (payment processing);

  • scheduling and delivery providers, being Calendly (scheduling) and Zoom (session delivery);

  • our website host and registration tools, being Wix;

  • our email and IT service providers, and professional advisers such as accountants and lawyers where needed; and

  • any web designer or contractor who processes personal data on our behalf under a written data processing agreement.

Where third parties act as our processors, we have written terms in place requiring them to keep your data secure and to use it only for the purposes we specify. We may also disclose personal data where required by law, to protect our rights, or in connection with a sale or restructuring of our business.

7.0 INTERNATIONAL TRASNFERS

Some of our providers are based outside the United Kingdom, which may involve transfers of your personal data to countries that do not have the same data protection laws as the UK. Where we make such a transfer, we ensure appropriate safeguards are in place, such as transfers to a country the UK Government has determined provides an adequate level of protection, or the use of the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You may contact us for more information about these safeguards.

8.0 HOW LONG WE KEEP YOUR DATA

We keep your personal data only for as long as necessary for the purposes for which we collected it, including to satisfy any legal, accounting or reporting requirements. Session records and client notes, including any special category data you disclose to us which we process with your consent, are generally retained for 2 years following the end of the engagement unless a shorter period is appropriate or a longer period is required for legal, regulatory or dispute purposes. Financial records are retained for at least six years to meet our tax and accounting obligations. When personal data is no longer required, we securely delete or anonymise it.

9.0 DATA SECURITY

We have put in place appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. This includes controlled access to client folders, secure storage of session records and correspondence, and limiting access to those who need it. No method of transmission or storage is completely secure, but we take reasonable steps to protect your information.

10.0 AUTOMATED DECISION-MAKING

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

11.0 CHILDREN'S PERSONAL DATA

This website and our services are not intended for children, and we do not knowingly collect or process personal data relating to children. If we become aware that we have collected personal data from a child, we will take reasonable steps to delete that information, unless we are legally required to retain it.

12.0 YOUR DATA PROTECTION RIGHTS

Under the UK GDPR, you have the following rights in relation to your personal data:

  • the right to be informed about how we use your personal data;

  • the right to access a copy of the personal data we hold about you;

  • the right to have inaccurate personal data corrected;

  • the right to have your personal data erased in certain circumstances;

  • the right to restrict or object to our processing in certain circumstances;

  • the right to data portability in certain circumstances; and

  • the right to withdraw consent at any time where we rely on your consent, without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at lorraine@lorraineairey.co.uk.  We will respond within the timeframes required by law. We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on you.​

13.0 MARKETING

We intend to send you email marketing to inform you of our services such as promotions. 

We will always ask you for your consent before sending you marketing communications, except where you have explicitly opted-in to receiving email marketing from us in the past or except where you were given the option to opt-out of email marketing when you initially signed up for your account with us and you did not do so.

You will have the right to opt out of receiving marketing communications at any time by:

  • contacting us at lorraine@lorraineairey.co.uk; 

  • using the ‘unsubscribe’ link included in all marketing emails you may receive from us

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

14.0 COMPLAINTS

If you have any concerns about how we handle your personal data, we would appreciate the opportunity to resolve them, so please contact us first at the details in the section ‘How To Contact Us’ below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at www.ico.org.uk or on 0303 123 1113.

15.0 CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. This Privacy Policy was last updated on 15 July 2026.

16.0 HOW TO CONTACT US

You can contact us by email to lorraine@lorraineairey.co.uk or our website at https://www.lorraineairey.co.uk/contact if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

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